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Easy ROI - Part II: Creative Play Improves Your Organization’s Bottom Line

Writer's picture: PlayInnovéPlayInnové

Updated: Jan 27


Infographic highlighting the juxtaposition of creativity and positive

Incorporating creative play into the workplace is not just a trend; it’s a transformative approach that brings substantial benefits to organizations. From increased employee satisfaction to significant cost savings, the advantages of fostering a playful work environment are backed by research. Creative play leads to better employee retention, improved mental and physical health, and a healthier bottom line. 


Boosting Employee Satisfaction and Tenure 

Employee Satisfaction: Research indicates that creative play activities, such as team-building exercises and innovation workshops, can significantly boost employee satisfaction. The National Institute for Play highlights that play reduces stress and fosters a sense of connection and engagement among employees. This enhanced engagement is crucial as satisfied employees are more likely to stay with their employers longer. 


Increased Employee Tenure: When employees are satisfied, they tend to stay longer. The Society for Human Resource Management (SHRM) notes that effective employee retention strategies, including fostering a positive and engaging work environment, can significantly reduce turnover. Longer tenure translates directly into cost savings by reducing the need for frequent recruitment. 

Cost Implications of Recruitment and Training 


Cost to Recruit and Train: The costs associated with recruiting and training new employees are substantial. According to Gallup, the cost of replacing an employee can range from one-half to two times the employee's annual salary. This figure includes advertising the position, interviewing, onboarding, and training the new hire. 


Financial Benefits of Increased Tenure: By increasing employee tenure through creative play and a positive work environment, companies can save significantly on recruitment and training costs. For example, a company that retains an employee earning $60,000 annually can save around $30,000 to $120,000 in recruitment costs alone. When multiplied across multiple employees, these savings have a profound impact on the bottom line. 


Health Benefits of a Playful Workplace 

Mental and Physical Health: Creative play not only enhances satisfaction but also supports better mental and physical health. A poll by the American Psychological Association (APA) found that individuals who engage in creative activities report lower levels of stress and better overall mental health. Additionally, physical activities incorporated into play can reduce the risk of chronic illnesses. 


Reducing Disability Costs: Healthier employees mean fewer claims for short and long-term disability. Research published in the Journal of Corporate Real Estate suggests that improving employee health through workplace wellness programs, which include creative play, can lead to significant reductions in disability costs. This reduction in costs is not only beneficial for the company but also supports a healthier, more productive workforce. 


Incorporating creative play into workplace culture is a strategic move with far-reaching benefits. By fostering a playful environment, companies can boost employee satisfaction and tenure, reduce recruitment and training costs, and support better mental and physical health. These outcomes not only enhance the work environment but also contribute to stronger financial performance.


Embracing play at work is more than just fun; it’s a smart business strategy. 


Ready to play your way to success? Contact PlayInnové and unleash the power of creativity in your workplace today! 

 

Citations: 

National Institute for Play, "The Science of Play," 2020. Link 

Society for Human Resource Management (SHRM), "Managing Employee Retention," 2021. Link 

Gallup, "This Fixable Problem Costs U.S. Businesses $1 Trillion," 2019. Link 

American Psychological Association (APA), "New APA Poll: Americans Who Engage in Creative Activities," 2019. Link 

Journal of Corporate Real Estate, "The Impact of Health on Workplace Productivity," 2021. Link 

 
 
 

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